Nine months ago, I embarked on the journey of giving birth to my brand DinaUdupa. It seemed entirely fitting to be unleashing my creative juices and pouring it into the design process.
I was at the same time excited by the prospect and terrified by it. But it was the terrifying part that induced me to go ahead with the business. Shying away from something because it’s frightening is an insidious – if understandable – habit; confronting fear is the only way not to become its prisoner.
However, it isn’t as easy as it sounds, and often things are never that straightforward. I can’t draw, or rather I can’t draw well; which in my head seemed the same thing and quite frankly very tragic!
We are all burdened with higher expectations of ourselves, and no doubt had our fill of deep and meaningful ruminations, so creating a collection I am proud of (albeit with lack of impressive drawing skill) has been a valediction from the shallows.
The process of drawing is very organic for me and a way of interpreting a design thought.
Here is what my debut collection has taught me; you don’t have to hare about the sketching to be artistically beautiful for the collection to fall in place.
Making a collection is a very collaborative experience, and it is the meeting of different synergies and talents that brings about magic. I revel in the idea of drawing a sketch and brainstorming it with my pattern maker and seamstress to make things together.
The final drawing is mapped out and transformed into the pattern that forms the basis of the garment.
Here is a collection of some of my drawings and of other designers who continue to leave me in awe of their humongous talent:
Karl Lagerfeld for Fendi
Phoebe Philo for Celine
This journey has filled me with as much trepidation as excitement.
And I wouldn’t change a thing.
Dina Udupa is the designer of her London based eponymous women’s wear brand; a celebration of luxurious fabrics in simple, elegant design forms.