The words luxury brands online are synonym with the desired indulgence, a promise of decadence, exclusive lifestyle and more often than not marked by special festivities and gaiety.
Referencing India as a reservoir of rich Indian culture, traditions and festivals; Mark Twain quoted “India is the cradle of the human race, the birthplace of human speech, the mother of history, the grandmother of legend and the great grandmother of tradition.” It is no wonder then; luxury brands online undoubtedly play a pivotal role in the myriad of these grand and opulent Indian occasions from festivals like Holi, Diwali, Raksha Bandhan to weddings/receptions and beyond.
Raksha Bandhan or it’s adoring colloquialism ‘Rakhi’ in Sanskrit means “the tie or knot of protection”, where “Raksha” stands for the protection and “Bandhan” signifies the verb to tie. The words marry to symbolizes eternal love and bond between a brother and a sister. The relationship lovingly envelops a wide array of non-blood connections as well.
Rakhi observes the Hindu calendar; on the final day of the month of Sharavana, which invariably falls in August every year. The day marks by the sister tying rakhi (a string of threads tied together; typically bearing elaborate ornamentation) around the wrist of her brother, offering protection and prayer for his prosperity, health and well-being. The brother, in return, provides a gift and a sacred promise of protection.
As with all Indian festivals; it is a time for families to come together; revive social connections; indulge in decadent food and of course, dress fabulous and shop at luxury brands online. Raksha Bandhan is no different and calls for outfits and accessories that are elegant and rejoice in its fanfare.
Here is a look at my modern minimalistic take on Indian festival dressing which can easily be shopped at my luxury brand online store and get upto 50% off:
Chandan Bib Blouse – The Chandan bib blouse is timeless transcending tradition and silhouettes; forging the perfect contemporary route towards festive functional dressing. I see this blouse as a hybrid of the eastern and western sensibilities, paired effortlessly with Indian pants, trousers, skirts and sarees. For me it stands for fashion diversity, mixing two different spirits; European style with Indian silhouettes.
Original Price – £75 Sale Price – £63.75
Imli Razorback Kurta Set – Imli is a simple set comprising of a tunic top, pants and dupatta. Pregnant with understated glamour; the kurta set can instantly make one look festive and more considered. Minimalistic, stylish and effortless, this is thinking woman’s trend, for those of us who want a look that says sophisticated but not a slave to the fashion trends.
Original Price – £255 Sale Price – £153
Mogra velvet saree – You can never go wrong with a velvet saree. With so much talk of high-octane glamour, it’s easy to forget the woman who is so confident in her stride that excess is never an ingredient in her style recipe. The draping of this stylish Mogra velvet saree points to sobriety that does not bow down to fashion’s mercurial fluctuations. The rich, luxurious velvet festive fabric with its high sheen, makes it perfect for Raksha Bandhan. It’s hard not to feel celebratory when wearing the innately luxurious Mogra Saree.
Original Price – £200 Sale Price – £100
Butea Potli Bag – I wanted a feeling of subversive femininity with the Butea potli bag in mind, that idea of something undone and mixing very cool things. SS20 catwalks showed black is back in a big way, and it’s anything but boring. It’s a logical progression for an accessory that never goes out of style.
Original Price – £35 Sale Price – £31. 50
Gulmohar Potli Bag – The Gulmohar potli bag in ivory velvet can quickly transform outfits and make them look dressed up and festive depending on the time and occasion. It allows the wearer to feel in control of their narratives and influences of culture.
Original Price – £35 Sale Price – £31.50
Dina Udupa is the designer of her London based eponymous women’s wear brand; a celebration of luxurious fabrics in simple, elegant design forms.